In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. So what does that mean for you? Well, with those trends in mind, the question becomes, 'How can I demonstrate that my business is one of the good ones?' How can you prove to customers that you have their best interests in mind? What does it take to gain customer trust and confidence? Here, we'll go over the steps you can take to build that kind of faith, and address those questions and concerns